Hilton, a leading global hospitality company, has recently announced the opening of its 100th Hilton Garden Inn in Greater China, the Hilton Garden Inn Beihai Jiafu. This new property, located in the coastal city of Beihai, marks a major milestone for the brand in the region. With 199 well-appointed rooms, the hotel is conveniently situated just 2km away from the Beihai High-Speed Railway Station and 6km from Beihai Fucheng Airport. Guests can also easily access the Beihai International Passenger Port, which is only a 20-minute drive away.
In a press release on December 13, Qian Jin, Hilton’s president for Greater China and Mongolia, expressed the company’s excitement at the opening of the Beihai Jiafu Hilton Garden Inn. “This expansion not only reflects the rapid growth of our brand, but also reaffirms our long-term commitment to the Chinese market,” he said.
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Hilton first introduced its Hilton Garden Inn brand to China in 2014 with the opening of a property in Shenzhen. Since then, it has expanded to major cities including Shanghai, Beijing, Chengdu, Guilin, and Aksu. The company plans to open more Hilton Garden Inn properties in China by 2025, with upcoming debuts in popular tourist destinations such as Zhangjiajie, Ordos, Huangshan, Shanwei, and Jinan.
Apart from these new additions, Hilton is also preparing to launch its new Hilton Garden Inn Gen A properties in Greater China. These regional prototypes are specifically designed for the travel needs of Generation Alpha, the next generation of travellers. In June, Hilton announced the launch of this new concept, with plans for initial locations in Nanjing, Chengdu, Chengde, and Jinan.
This expansion is part of Hilton’s wider growth strategy for the Asia Pacific region. Clarence Tan, senior vice president of development for Asia Pacific at Hilton, shares that they currently have over 200 Hilton Garden Inn properties in development across the region. With its continuous growth and commitment, Hilton Garden Inn is poised to cater to the evolving needs of travellers in Greater China and the wider Asia Pacific region.