BY KATE •
Edmund Tie & Company, a local real estate advisory firm, has announced that it will now be known as ETC. This rebranding effort also includes a new and revamped logo.
According to Desmond Sim, the CEO of ETC, the abbreviation “ETC” has long been used by clients and staff, making it a familiar name. The decision to officially adopt ETC as the company’s new name was driven by its people, highlighting the importance the company places on listening to the insights, voices, and ideas of its employees.
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Sim also emphasized that the rebranding reflects the company’s growth and unity as one team, as well as its commitment to shaping the future of the real estate industry both locally and regionally.
The decision to rebrand also coincides with the company’s 30th anniversary. Established in 1995, ETC provides a wide range of services covering all phases of a real estate asset’s lifecycle, including advisory, investment, management, and divestment. This rebranding effort is a testament to the company’s evolution and its dedication to delivering top-notch services to its clients.
In addition to the name change, ETC will also continue to uphold its commitment to providing exceptional services to its clients. This rebranding effort marks a new chapter for the company as it looks towards the future with excitement and determination.