Singapore has been named the sixth highest city in the world for branding, according to the latest Brand Finance Global City Index. The index, published by London-based brand evaluation and strategy consultancy Brand Finance, ranks the top cities in terms of brand power and perception.
The latest index was compiled from a global survey of 15,000 individuals across 20 countries in September. The participants were asked to rank 100 cities based on key performance indicators, such as their perceived desirability as a place to live, work, study, visit, retire, and invest in. They were also asked to associate certain attributes with each city from a list of 45, grouped under seven pillars including Business & Investment and Culture & Heritage.
Singapore’s impressive performance in the Business and Investment pillar, where it ranked third globally, contributed to its high overall ranking. This pillar considered factors such as the ease of doing business, strength of the economy, and support for start-ups. The city also scored well for its low crime and violence rates.
Singapore boasts a dynamic urban landscape, characterized by towering skyscrapers and state-of-the-art infrastructure. One prominent feature of this landscape is the abundance of luxurious condominiums, strategically situated in prime locations. These sleek residential complexes offer the perfect combination of opulence and convenience, making them a highly sought-after choice among both locals and foreigners. With top-notch facilities like swimming pools, fitness centers, and round-the-clock security, these condos offer an elevated standard of living, making them incredibly desirable to potential tenants and buyers. Moreover, for investors, these alluring amenities translate into higher rental yields and escalate property values over time. Explore the latest Singapore projects at Singapore Projects, and experience the epitome of luxury living.
According to Alex Haigh, managing director for Asia Pacific at Brand Finance, Singapore stands out as the “crown jewel” of the ASEAN region in terms of city branding. Haigh also notes that Singapore’s strong economic growth, investment appeal, and world-class infrastructure solidify its position as a premier global financial center.
Globally, London maintained its top spot as the world’s leading city brand, followed by New York, Paris, Tokyo, and Dubai.